Research Paper Example | Topics and Well Written Essays - 500 words - 9

Research Paper Example Often, online reviews and responses are invaluable promotional resources for most companies. Streitfeld, 2013, addresses serious questions on the credibility of promotional strategies applied by companies based on online review rankings. The article addresses most pertinent issues to online marketing and promotions based on review ratings. First, it addresses challenges of an increase in online retail purchases prompted by increase in cases of industry of fibbers and promoters focused on buying and selling raves for a pittance. Streitfeld, 2013, maintains that there increasing instances of falsified online reviews to help companies promote their goods and services. High necessity for positive reviews by businesses and companies rendered the review system a struggle of superiority because no corporation accepts low ratings. The article highlights challenges of a high demand for positive reviews by businesses and companies as a struggle of supremacy in which every enterprise intends to ensure favorable competition. Streitfeld, 2013, uses an example of Sandra Parker, who served under contract by a company to fabricate Amazon reviews for $10 each. Parker’s role was to neutralize the effects of insincere reviews posted by customers for various companies to with favor and expand market dominance. According to Streitfeld, 2013, reviews lose meaning if illegitimate reviews get the same prevalence similar to those that are honest. The algorithm was successful because it was possible to distinguish honest reviews and fake reviews. According to the algorithm, false reviews are narratives addressing their experience at the firm using many superlatives without a vivid description of the facts. There is a high prevalence in the use of illegitimate and misleading reviews on company or business websites. Consequently, it is misleading for consumers and influences their product choice. Relevant regulations should be in place to regulate misleading reviews set