Essay Composition

Writing an essay requires an orderly and careful process, however, the pre-writing process is as important as the writing process. This paper will outline the process that has been used in writing the essay on raising the minimum legal driving age. In the pre-writing process, I had a list of topics that I had interest in and narrowed down my choices of topics. (The chosen flow of topics has been highlighted).Once the topic on minimum driving age was taken, a preliminary topic sentence was created. The topic sentence is: The regulation of the minimum driving age should be changed. Following this topic, the following questions have been formulated:?  Ã‚  Ã‚  Ã‚  Ã‚   What are the issues on the current minimum driving age  Ã‚  Ã‚  Ã‚  Ã‚   What are the relationships between the minimum driving age and motor-vehicular accidents  Ã‚  Ã‚  Ã‚  Ã‚   Would changing the minimum driving age increase road safety?I took statistics, books and periodicals to increase knowledge on the topic an d be able to answer the questions that have been presented above. I took into consideration certain criteria that would help me choose the best sources possible. The criteria that were used were the following:?  Ã‚  Ã‚  Ã‚  Ã‚   Reliability of the author- Knowledge on the topic (educational background, etc.)?  Ã‚  Ã‚  Ã‚  Ã‚   Recency of the source (date of publication)For example:  Ã¢â‚¬Å"†¦Those common factors emerged when USA TODAY examined all the deadly crashes involving 16-to-19-year-old drivers in 2003. About 3,500 teenagers died in teen-driven vehicles in the USA that year — a death toll that tops that of any disease or injury for teens. The South proved to be the deadliest region.[1]† After reading and rereading my sources, the specific topic that came was about raising the minimum driving age. This topic was chosen since this is an outstanding issue in the state of Massachusetts. Using the sources that I have gathered, I took down the pros and cons of raising the minimum driving age. I wrote the arguments and counter arguments in tabular form so as to look at which arguments were strong.Pros –  Lessen driving accidents,  Teenager's brain can fully developCons   Ã¢â‚¬â€œÃ‚  Might increase illegal drivers My decision on a stand was based on these arguments as well as the reliability of the given sources. The final thesis statement now stands: The minimum legal driving age should be raised. After which an outline was created in order to serve as a guide for writing the paper. From the sources taken in the previous part of the research process as well as personal experiences, my position was determined: The legal age for driving should be raised from its current age to a higher age level. The reason for choosing such was based on facts and statistics. The facts were based on medical research, as well as experiences in the field of psychology.BibliographyCrossman, D;R. Sixteen is too young to drive : taking control when your teen's behind-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the-wheel. Scotia, NY : Footnote Pub. 2002.Landsberger, J. Writing Position Papers. The Study Guides and Strategies (02 June, 2006). 20 February 2007. O' Donnell,J. â€Å"Deadly teen auto crashes show a patt ern.† USA TODAY, (1 March 2005).McAleese, D. â€Å"Rethink of legal driving age urged by church moderator. â€Å"Financial Times Ltd.† (09 October, 2006). 20 Feb., 2006. ;http://solutions.cengage.com/gale/apps/,M. Teenage Roadhogs. New York : Alpha Reference. 1997.Schnell, D. Characteristics of Adolescence. Minneapolis: Minn.,Burgess Pub.Co.1946.

The Secret Guardian of Gotham

The Dark Knight portrays Batman well enough for the audience to easily analyze Batman’s characteristics and personality. Batman is one of the most crucial characters in the movie. Bruce Wayne, or Batman, is portrayed as a billionaire and an owner of a gigantic industry, who actually at night works as a vigilante fighting criminals with his bare hands. Batman’s sense of morality, self-righteousness, and self-sacrificial attitude in his actions allow effortless classification of Batman’s characteristics in True Color’s Personality Test, Myers-Briggs Personality Test, and Maslow’s Hierarchy of Needs. The way Batman believes the good in people, and the way he spends his nights for the safety of the people in Gotham proves that Batman is most likely the color blue from the True Colors Personality Test. People with blue characteristic hate with fervor, value harmony, give self to others, promotes feelings and warmth among people, and are too generous. Batman falls into all of these descriptions. Even though Batman abhors Joker, he never kills Joker despite all of the chances he is given because he believes in change in human potential, because he wants to inspire others through his actions, and because of his stern self righteousness of always wanting to do what is good for everyone. Also when Harvey Dent died after killing five people â€Å"fairly,† Batman tells Lieutenant Gordon to point the finger at him instead of Harvey Dent. Batman says, â€Å"You will hunt me. You will condemn me. Set the dogs on me, because that is what needs to happen,† (The Dark Knight) in order for people of Gotham to not lose hope by hearing and seeing the downfall of the Gotham’s White Knight, Harvey Dent. This sacrificing attitude is difficult to find in the characteristics of orange, green, and gold, but is the compassionate feature of the color blue. Towards the end of the movie, when Joker sees that the two ships didn’t bomb each other, Batman tells him, â€Å"This city just showed you that it is full of people ready to believe in good,† (The Dark Knight) implying that he, as well, believes in good nature of humans. From what is shown, my hypothesis would be that Bruce Wayne’s dichotomies are ESFJ, or extraverted, sensing, feeling, and judging. Even though Bruce Wayne is surreptitiously living another life as Batman, with only a few close confidants being aware of it, he seems to enjoy social gatherings and occasional dates with many different women. He approaches his criminals through high tech researches and careful observations of facts and proofs. Batman also does not use his sudden insights to act and rather weighs the different possibilities using his tangible sources. Therefore, I assume that Batman is more sensing than intuitive. Bruce Wayne is more feeling in the way he processes data because he considers the points of view of other people and he tries to do whatever establishes harmony within the society. For example, when Bruce Wayne had turned every cell phone in the city into a microphone and a high-frequency generator receiver, knowing that Lucius would not like such dangerous machine, he made it accessible and destructible by only Lucius. Also knowing that citizens of Gotham will lose hope and faith if they learn the truth behind Harvey Dent’s fall and death, Batman says, â€Å"Sometimes the truth is not good enough. Sometimes people deserve more. Sometimes people deserve to have their faith rewarded. † (The Dark Knight) Batman also shows his willingness to do whatever is needed to help Gotham by saying, â€Å"I am whatever Gotham needs me to be. † (The Dark Knight) Maybe because Batman is so engrossed in many different endless jobs he has to finish, he never seems to be having his pleasure and leisure time. He always seems to be task oriented and organized in his plans and well in control with the help of Alfred Pennyworth and Lucius Fox so that the plans never fail. Watching this movie, I could not help but notice the parallel between Jesus from the Bible and Batman. Just like the historical character Jesus, who supposedly had no sin and dedicated to give up his own life for the forgiveness of others, and who eventually gets accused by the same people who used to acclaim him as the â€Å"Savior,† Batman, who did nothing against the morals, gets chased by those who used to praise him as the â€Å"Hero,† by becoming the scapegoat. Therefore, in Maslow’s Hierarchy of Needs, even though I believe that Batman is sometimes on the level of safe and security because he gets injured often while fighting against criminals and Joker, Batman is primarily on the level of self-actualization. He truly dedicates himself for the benefit of others and to satisfy what the citizens of Gotham want. He knows what he is meant to do and does what he does not as a service for himself but as a guidance for the citizens of Gotham. Lieutenant Gordon, watching Batman run away, tells his son, â€Å"Because he is the hero Gotham deserves, but not the one it needs right now, so we will hunt him because he can take it. He is not our hero; he’s a silent guardian, a watchful protector, a dark knight. † (The Dark Knight) Bruce Wayne, Batman, or the Dark Knight’s characteristics summed together support Batman’s famous quote, â€Å"Batman has no limits. † (The Dark Knight) The way he dives into danger every day, cleans up all the violent and illegal mess made in Gotham, and sacrifices himself for people’s mental comfort proves his idealistic characteristics. Because he has no limit, I believe he was able to be the person and the hero portrayed in the movie. Without Batman, his perfect sense of morality, and his boldly courageous deeds, Gotham would not be the same.

Big business affects advertising ethics Essay

It has been clear to us that advertising is the most important tool in the success of a business. Media is one of the biggest or perhaps the biggest factor in influencing people’s lives. Through media, we can convey any information we want using the internet, radio, television and others. It is the most powerful tool of communication these days. Media connects people and it bridges gap and distance. But media not only inform people. Media also influences their way of life. People spend majority of their time with the exposure to media not knowing that they are subliminally dictated and governed by it. In short, our lives today are mostly a product of the influence of media. Advertising ethics is clearly articulated in rules providing guidance to advertisers so that they do not abuse the communicative power to influence consumers. Advertising shall tell the truth, and shall reveal significant facts, the omission of which would mislead the public. Advertising claims shall be substantiated by evidence in possession of the advertiser and advertising agency, prior to making such claims. ?Advertising shall refrain from making false, misleading, or unsubstantiated statements or claims about a competitor or his/her products or services. Advertising shall not offer products or services for sale unless such offer constitutes a bona fide effort to sell the advertising products or services and is not a device to switch consumers to other goods or services, usually higher priced. ?Advertising of guarantees and warranties shall be explicit, with sufficient information to apprise consumers of their principal terms and limitations or, when space or time restrictions preclude such disclosures, the advertisement should clearly reveal where the full text of the guarantee or warranty can be examined before purchase. Advertising shall avoid price claims which are false or misleading, or saving claims which do not offer provable savings. ?Advertising containing testimonials shall be limited to those of competent witnesses who are reflecting a real and honest opinion or experience. Advertising shall be free of statements, illustrations or implications which are offensive to good taste or public decency. *Adopted by the American Advertising Federation Board of Directors, March 2, 1984, San Antonio, Texas. It is also an unquestionable fact that big businesses put large sum of money in advertising for the advancement of their products. In America, in 2003, tobacco companies spent a total of $15. 15 billion or more than $34 million a day to promote, market and advertise their products. This is the most ever reported. This is a significant increase in terms of the expenditures of cigarette companies on advertisement. The Philip Morris in 1999 even launched a new campaign targeting women, particularly minority women, with the slogan â€Å"Find Your Voice† that cost $40 million. This is only one of many facts that companies are willing to spend big amounts for the advertisement of their company and products. Given the willingness of big businesses to put large amount of money for advertisement, this fact slowly degrades advertising ethics. Independent advertising bodies are most likely enticed by the big amount of money that a company is willing to spend. Blinded with money, advertising agencies don’t look at the product to be endorsed itself. They just focus on the amount of money their office will receive. Most agencies don’t care anymore if the product they will advertise really gives benefits to the consumers. They are not after of the truth behind the product’s performance. What is important for them is to be paid and to be paid big time. For some companies that advertise their own products, still, most of them don’t also care for the welfare of their costumers. All they are up to is the profit that can be made through advertising their own product. Some companies even deceive people in their advertisements just to profit big. Indeed, the tempting value of money is very powerful. As we look at the business world today, there are a lot of advertising cases being filed to different companies. Some of these cases are the Italy’s Alitalia Airlines for misleading consumers with an advert on round-trip flight fares showing only the one-way ticket cost, Rexall Sundown Inc. for an alleged false and unsubstantiated claims that its dietary supplement, Cellasene, would reduce or eliminate cellulite and USA Pharmacal Inc. for alleged false and unsubstantiated efficacy and safety claims for weight loss products, â€Å"Fat Sponge in a Pill† and â€Å"Calotrol/MD†, one, â€Å"Meta-Biological† containing ephedra, and for a product for erectile dysfunction, â€Å"Virile V† containing androgen and yohimbe. These cases are only a little picture of the deception in advertising. These cases are only a parcel of a giant reality that eats the advertising world, a reality that no person would dream of but it is there right in front of all of us. Indeed, the advertising ethics in our time is deteriorating. Most advertisements now do not preach truth. Most testimonies regarding any product are scripted. Moreover, many advertisements only corrupt the minds of the people specially the youth and the children. This is due to the fact that money offered by big businesses becomes the criteria of advertising. Consumer welfare has been undermined.

IMC Essay Example | Topics and Well Written Essays - 3000 words - 1

IMC - Essay Example These include sales promotion, direct marketing, publicity, and advertising. Many big companies have been implementing new ways of technology and media that will help them in their IMC strategies. IMC has become very beneficial to companies in maintaining their competitive advantage, by helping them focus on marketing, operations, and sales resources in promoting the same messages to consumers and by making sure that marketing and sales promises are consistently being delivered. IMC also improves the value of the promotional effort by increasing its cost-effectiveness. This has a direct positive effect on the expenses incurred per unit being sold, which in turn has a positive effect on the balance sheet. Finally, IMC brings out better results for the company because sales, advertising, and marketing functions, which were in the past taken as separate functions now function as one under the IMC. This brings out coordination and cohesiveness that is reflected in positive results for the company. IMC has become a crucial aspect of companies that want to succeed in their operations. This helps in coordinating and branding communication efforts to achieve the objectives of the organization (Schultz, 1993). The most popular version of the IMC planning model is the five-step strategic planning process. This includes selecting the target audience, understanding the target audience decision-making, determining the best positioning, developing a communication strategy, and setting up a media strategy. Selecting the target market starts by analyzing and comprehending the market and understanding consumer wants. This is considered the start of a successful marketing campaign. Once the company has found a niche for its products and services, it is crucial that it does a research on its competitors and similar products and services that are available in the market. After this process, the company can be

The impact of social media on public relations practice Research Paper

The impact of social media on public relations practice - Research Paper Example Introduction There has been a significant change in the media landscape during the past couple of decades particularly due to the advent of social media which has singlehandedly revolutionized the concept of communication. The world of media and communications has taken giant strides towards development from its humble beginnings dominated largely by print media and radio broadcasts to the use of state-of-the art technological gadgets such as tablets, iPhones, digital recorders, and web enabled tools such as social networking services including blogs, webcasts, video blogs, YouTube and the likes (Breakenridge, 2008; Busy, 2004). Considering the vast outreach of technology and the unlimited access it offers, the gap between the public and the marketers has narrowed significantly. It would not be a far cry to claim that the generation of this era travels with technology in their pockets, thus enabling the public relations practitioners to smoothly and effectively deliver their messages to the targeted audiences, at a mere click of a button (Hazelton, Harrison-Rexrode, & Keenan, 2007). The revolutionary changes in the field of technology has also completely changed the manner in which the average consumers connect, access, interpret, and use the information made available to them. The change in the social media landscape has triggered off simultaneous changes in the practice of public relations as is evident from the growing amount of literature substantiating the claim. As these fields grow and evolve in response to the changes in the technology, the delivery of strategic information to the public is likely to change as well (Kelleher, 2009; Macnamara, 2010). 1.1. Definitions This section offers definition to key terms used in the paper, which includes – Public relations and Social media. Public Relations: The term ‘public relation’ is defined differently by different authors. In general terms it is used to describe the 'management functions' performed by a group of professionals with a pre-defined outcome in mind. The Chartered Institute of Public Relations (UK) has defined the term as "the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics" (qtd. in Watson & Noble, 2007: 6) Griswold defines public relations as "the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance" (qtd. in Heath & Vasquez, 2001: 192). The Public Relations Society of America (1999) states that "Public relations helps an organization and its publics adapt mutually to each other" (qtd. in Health & Vasquez, 2001: 192). Social Media: According to Jue, Marr, & Kassotakis (2009: 4) the term social media refers to "the many relatively inexpensive and widely accessible electronic tools that enab le anyone to publish and access information, collaborate on a common effort, or build relationships". 1.2. Key objectives of the study The fundamental objectives underlying this research study are listed below: To identify various social media tools used by public relations practitioners and assess the manner in which such tools are used to manipulate the perceptions of the target consumers To examine and understand the manner in and extent to which the development and introduction of social media tools

New business on wine Essay Example | Topics and Well Written Essays - 1750 words

New business on wine - Essay Example This paper provides a clear picture regarding the possible name of a new business on wine. It also includes the details of the partnership agreement that can be followed by the partners who are going to buy the vineyard It also includes the details of the partnership agreement that can be followed by the partners who are going to buy the vineyard. Furthermore, a proper mission statement is also developed based on the current situation of the company. A list of objectives and a proper SWOT analysis is also included in the paper in order to help the management in the decision making process. Introduction In real business world, if noticed carefully, it will be found that most of the businesses irrespective of their size and nature are actually the result of partnerships of two or more individuals. In case of most of businesses starting point was a partnership. However, turning a partnership into a big business is one of the most challenging tasks in the world. There are number of activ ities and decision making processes that are involved in the entire process. Perhaps the first major activity for starting up a business is choosing an appropriate name that will give a brand identity to the business. This paper is all about such a business that is likely to be concentrated on a vineyard and the wine produced from it. The business needs to be given a proper name and hence the paper includes a suitable name for it. Furthermore, an appropriate partnership agreement that can be followed in conducting the business is also provided in the paper. Over the years it is observed that businesses succeed or fail on the basis of various strategic decisions that are made by the management. However, prior to making any strategic decision, it is very important to analyze the internal and external environment of the company. Hence, the paper includes a proper SWOT analysis for the vineyard business. It also includes the possible mission statement and a list of some major strategic objectives that are required to be met in order to have initial success. Task One The partnership business on vineyard is hereby given the name of ‘Azinert’ which is a combination of last two-three words that are taken from each of the existing product categories – Shiraz, Chenin and Dessert Wine. This will be the new brand identity for the business in upcoming years. All the products that will be produced will be sold under the brand name of Azinert. Task Two Legally a partnership is referred to the relationship between the individuals who are involved into common business with the objective of sharing profits. Usually more than a single party is involved in a partnership and partners must have to agree various terms and conditions which are the pillars of the partnership (Kimuda, 2008). The partnership agreement, in case of Azinert will be made on May 15, 2011. The partners are likely to contribute the capital in the form of cash. There will be a separate capit al account for each of the partners. None of the partners will be able to withdraw any portion from his capital account. Based on the demand of each of the partners, the capital accounts will be maintained in a certain proportions in which profits and losses are shared. The net profits as well as the net losses will be divided equally among the partners. There will be a separate income account for each of the partners. Profits or losses will be either credited or charged to the each of the income accounts. In case the income account does not have enough balance, then losses will be charged to the respective capital account (Internet Legal Research Group, n.d.). As far as the salaries are concerned, there will be no such thing for any partner for any services that are rendered. However, partners are allowed to withdraw the required credit balance from their respective income account. Furthermore, no interest will be credited on the initial amount of capital neither there will be any interest on the any subsequent

Answer the question Assignment Example | Topics and Well Written Essays - 250 words - 6

Answer the question - Assignment Example In an attempt to enhance positive organizational change, the company has a philosophy that inspires employees to transform vital aspects of their lives (Tolbert, 2008, p. 2). Organizational philosophy encourages employees to work hard towards making personal achievements. Motivation, therefore, is a vital aspect when conducting duties and a cause of success in diverse activities. The company has policies on staffing and promoting employees. It only staffs and promotes individuals based on proper records and experience. Every employee, therefore, strives for excellence to secure promotion (Tolbert, 2008, p. 3). Nature of the organization, however, discourages employees to work in some instances. Conditions may affect employees’ medical health or discriminate on some individuals. The organization handles waste materials that expose employees to fungal or bacterial infections and breathing problems. Workplace challenges may deprive employee of their morale to work. Other companies such as cement manufacturing firms subject employees to breathing-related health challenges caused by excessive dust. Some organizations do not allow women to ascend beyond supervisory role (Tolbert, 2008 p. 5). The organization considers male employees for managerial posts despite their female counterparts’ justification for promotion. The organization should focus on policies that have a positive influence on the

Internationalization of The Indian Market Essay

Internationalization of The Indian Market - Essay Example Internationalization of The Indian Market The market for consumer goods in India has been on an upward trend since the amendment of the Consumer Protection Act 1986 giving consumers an upper hand in deciding what they want (Tiwari and Herstatt, 2012). According to Bruche (2009), consumption trends in India indicate an inclination towards satisfaction of wants rather than the traditional focus on needs. Consumer culture has favoured the development of textile industry as people tend to replace their clothing with new ones every now and then and discarding the ones that are out of fashion. Repair of clothes has become a thing of the past among the working and business class and is only in the rural neighbourhoods that people are likely to repair worn-out clothes. This is an indication that consumers have more money to buy new clothes. According to Beise (2004), a successful consumer society is characterized by an increased rate of production of goods and services, increased purchases and consumption. The Indian society can be considered to be progressing as all these aspects are evident in the market (Bruche, 2009). It is therefore necessary to consider India as a perfect foreign market for the SME’s internationalization strategy. The Uppsala model described by Johanson and Vahlne (2013) will be most appropriate in the expansion of the textile business in the Indian market. As proposed in the model, it will be necessary to understand and gain experience in the UK market which is the home country where the SME is established.

Principles of the Effective Marketing Services in the US Essay

Principles of the Effective Marketing Services in the US - Essay Example Marketing team aids the management to identify and fill the gaps in various steps, improve organizational strengths, and work on the weakness to eliminate them thereby positioning us to take a real advantage of opportunities and equip Medi-stim with the methods to defend against potential risks. Effective marketing services will add to Medi-stim’s success by inducing better returns for the hospitals, growing the client base, expanding the market share in the Americas and increase the hospital/patient satisfaction rates all of them would turn out to have a positive impact on bottom-line of Medi-stim USA’s revenue. In a nutshell, the need is for a brilliant team which can foster new ideas based on the market condition, steer a constructive debate with the management to facilitate the sale and lastly invokes inclusive actions from the management to facilitate all-round growth in market share. The Return on Investment in $, the network and also goodwill is discussed in this report. Numbers derived in this report are hypothetically forecasted based on q4 2009 results. Medi-stim is a 30 MNOK company which has marked its presence in the field of cardiovascular surgery with its intra-operative quality control equipment. The company has made its presence felt in Europe with divisions in Norway and Germany, in Asia and in the Americas with sales operation headed from Minneapolis. Americas are its second largest market with around 20% of the total sales. This paper gives a thought into the need of a marketing team to aid the sales team in the USA. Various reasons supporting the school of thought is put forward with appropriate example. The paper closes with a recommendation to the board of directors of Medi-stim to have a high-quality marketing team and initiate the process for further study.

MALDI technique & FLOW CYTOMETRY technique Coursework

MALDI technique & FLOW CYTOMETRY technique - Coursework Example (2) ionization of sample components to produce ions, (3) separation of ions by electromagnetic field to their mass-to-charge ratios, (4) detection of ion signals and, (5) processing of the signals into mass spectra. The ionization of the analytes is a crucial step in mass spectrometry. Two methods are used: electron spray ionization and matrix-assisted laser desorption ionization (MALDI) (Figure 1). In MALDI, the analyte is mixed with matrix, molecules that have strong absorbance at the laser wavelength, and placed onto a metal plate (Karas, Bachmann, & Hillenkamp, 1985). A laser beam is then introduced which results in a burst of ions. The presence of the matrix refreshes the laser burst, and enhances the isolation of the sample ions. Protein and peptide analyses are the most common applications of MALDI, with the most number of technical developments in the past years (Hillenkamp & Katalinic, 2007). MALDI is the leading application for proteomics profiling and imaging. Other analytes studied are nucleic acids, glycans, lipids, and synthetic polymers. Each of these analytes may have limitations in their analysis due to their structural properties, which can interfere with the ionization efficiency. The spatial distribution of drugs, metabolites, and proteins in intact tissues is also made possible with imaging mass spectrometry (Caldwell & Caprioli, 2005). MALDI-MS is therefore a valuable technique that can address a broad range of applications in the biomedical field. Since MALDI-MS tissue profiling permits the detection of more than a thousand peptides and proteins from many tissue types, it is very useful in detecting disease processes. Tissue profiling and imaging permits the direct acquisition of mass spectra from intact tissues that are either freshly prepared or come from tissue storage banks (Djidja, et al., 2010). Recently, tissue blocks that have been embedded in paraffin were used in protein profiling of several cancers. These studies showed that

Normative Ethics Essay Example | Topics and Well Written Essays - 500 words

Normative Ethics - Essay Example It is unfortunate if doctors or other concerned individuals would allow the mother to die just because abortion is not morally permissible. The mother can conceive again and luckily enough give birth to a healthy child but if neglected to die, such acts would remain in the guilty conscience of those involved for a longer time. Such cases occur in the event that the mother is not feeling well, the fetus has some terminal illness that might affect the mother, or the fetus is dead. Removing it from the womb would be beneficial to the mother physically. Most people nowadays especially the younger generations abort for the wrong reasons. Probably the individuals practiced unsafe sex resulting into unwanted pregnancies. Rather than keeping the baby and maybe giving it up for adoption after giving birth, the individuals decide to terminate the pregnancies. In other cases, married women decide to abort in the event that an unplanned pregnancy kicks in which they know their husbands would not approve. Others cheat on their husbands and abort when they get pregnant with the other man’s child. Such cases of abortion should not be morally permissible despite the justification such individuals try to make on the acts. I believe that if the health of the mother is not at stake, individuals should just carry the pregnancy to term and give the baby out for adoption if they do not need it. Actually, some couples out there cry themselves to sleep since they can never conceive. Ironically, others carelessly abort even as many as seven times before settling down and getting serious with life. Such individual women may fail to conceive later in their lives since in the process of so many abortions, they could have damaged their womb. From there, guilty conscience starts to eta them up with lots. Therefore, individual women should be careful if they do not wish to get pregnant; they should refrain or use the various birth control methods in the

Henry Ford Essay Example for Free

Henry Ford Essay Henry Ford was the creator of one of the largest automobile manufacturing companies, influencing society in a number of ways and forever changing the face of the auto industry. One of the reasons for his success was the high priority he placed on his employees’ satisfaction. While Ford had much strength he also had weaknesses that held the company back and threatened to destroy it at times. Ford was a notable member of society and a great peace promoter. Ford’s business style and leadership skills throttled him to success. Background Henry Ford was born in 1863 to farmers in Dearborn, Michigan. Ford grew up living on the farm and attending school, neither of which he was satisfied with (â€Å"Henry Ford: The Innovator†). At the age of 16 his dissatisfaction led him to leave home and travel to Detroit to find work (â€Å"Henry Ford: The Innovator†). He found work at Edison Illuminating Company under Thomas Edison who constantly encouraged him to toy with engines and be creative (â€Å"Henry Ford: The Innovator†). Ford’s tinkering led to the Quadricycle and eventually his first motor company, Detroit Automobile Co. in 1899 (â€Å"Henry Ford: The Innovator†). The Detroit Automobile Co. ailed shortly after it began and he created a new company, Henry Ford, Co. , which lasted about one year (â€Å"Henry Ford: The Innovator†). Ford turned to racing and managed to attract investors with $28,000 to begin his new company, Ford Motor in 1903 (â€Å"Henry Ford: The Innovator†). The auto industry was young and robust at the time (â€Å"Henry Ford: The Innovator†). Most companies were just starting with more and more entering the industry every week (â€Å"The Great Leaders Series†). Competition was fierce and the threat of new entrants was very high (â€Å"Henry Ford: The Innovator†). Ford ran the company until 1919 when he retired, letting his son Edsel take control (â€Å"Henry Ford: The Innovator†). Edsel died in 1943 and Henry came out of retirement until 1947 when he retired for the final time (â€Å"Henry Ford: The Innovator†). Treatment of Employees Henry Ford created a healthy, efficient, and attractive workplace so that he could retain his employees and attract the best. When Ford learned that his turnover rate was becoming a problem, he increased the pay rate to $5 and decreased the shift length to eight hours (â€Å"The Great Leaders Series†). This was unheard of in society at the time (â€Å"The Great Leaders Series†). Many people criticized Ford for this change but Ford knew that by decreasing the shift length, he could create three shifts (â€Å"The Great Leaders Series†). Creating three shifts would allow the factories to work around the clock without tiring the employees extensively (â€Å"The Great Leaders Series†). By making the process more efficient, Ford decreased his costs and was able to make up for the increased employee wages and even was able to lower the cost of the car for consumers (â€Å"The Great Leaders Series†). Henry Ford believed in some form of the Helzberg model. He understood the importance of work and how without work, man cannot reach fulfillment (Wood). Ford believed we were created for work and constantly challenged his employees to work harder and achieve more (Wood). Ford was concerned for the welfare of his workers and created a department of welfare sociology in his company (â€Å"Innovator, Industrialist, Outdoorsman†). Part of this department ensured that the higher wages he paid his employees were not being used to buy alcohol or cigarettes (â€Å"Innovator, Industrialist, Outdoorsman†). This policy kept his workers healthy and thus more efficient. Henry Ford valued his employees and showed that by paying extremely high wages compared to the industry average. He created a healthy work environment and was able to retain his current employees while attracting the best engineers and mechanics from all over the region to his workforce. Henry Ford proved that as a leader if you show that you value each of your workers you will create a loyal workforce. Employees care about more than just high salary, they want to be a part of an organization that places value on their skills and allows them to be part of a team. By following this strategy you will be able to attract a more numerous and higher quality workforce. Strengths Henry Ford believed that self-belief was essential (Wood) . He preached about self-belief to his employees and made an effort to hire those that knew no limitations and did not have the word impossible in their vocabulary (Wood). Henry Ford daily challenged his employees to be creative and think outside the box (Wood). The assembly line, Ford’s legacy and greatest innovation, greatly improved and forever changed the auto industry (â€Å"The Great Leaders Series†). The moveable conveyor belt cut manufacturing time from half a day to 93 minutes (â€Å"The Great Leaders Series†). Henry Ford also changed the way cars were sold by introducing a network of roughly 7,000 dealerships across the country (â€Å"The Great Leaders Series†). Ford was known for his strict, dictatorial style of management, he made most decisions for the company and even was known to monitor employees’ life outside of work (â€Å"The Great Leaders Series†). Even when the public and investors criticized his work and tried to influence him to go a certain way he held fast and proved them wrong (â€Å"The Great Leaders Series†). Weaknesses Ford’s single-handed, dictatorship was also one of his greatest weaknesses (â€Å"The Great Leaders Series†). His stubbornness and dictatorial style almost brought the company to ruin when he refused to allow innovation on his prized model T (â€Å"The Great Leaders Series†). His cars were being surpassed by the competition but Ford refused to update his model (â€Å"The Great Leaders Series†). Another weakness was his anti-Semitic beliefs (â€Å"Anti-Semitism†). Ford was a great admirer of Adolf Hitler’s dictatorial style and thus modeled his leadership style after his role model (â€Å"Anti-Semitism†). This mentality caused Ford to lose a large market of Semitic and pro-Semitic consumers. His competitors gained an advantage not because their product was superior, but because of conflicting values. A leader should avoid letting personal beliefs and values conflict with business. International Strategy After World War II ended, Ford Motor Co. was among the first companies to begin producing again (Wood). Ford’s innovation and vision for the future led him to be able to move into 33 global markets overseas before its competitors even began thinking about international markets (Wood). Henry Ford was a promoter of peace (Wood) . Although this may seem to conflict with his anti-Semitic views, Ford was adamant that international peace was necessary (Wood). He believed that through cooperation and international trade we could achieve this long sought after goal (Wood). Henry Ford was pressured by the president to run for senator but he preferred to be a peace senator (Wood). Working under Henry Ford According to some subordinates of Henry Ford, working in the factories was â€Å"living hell† (â€Å"Henry Ford: Witness Biographies†). The auto-manufacturer was very anti-union and the working conditions difficult (â€Å"Henry Ford: Witness Biographies†). The employees were always pushed to go faster but to produce perfect products (â€Å"Henry Ford: Witness Biographies†). The dictatorial style of Ford was very strict and difficult to manage, but despite the physical and mental toll the employees bared, they wore their Ford badges with pride and honor (â€Å"Henry Ford: Witness Biographies†). Working at Ford demanded respect and they would often wear their badges to church and formal events (â€Å"Henry Ford: Witness Biographies†). Many employees describe the working conditions as hot, dusty, and noisy with vibrations that made you consider finding another job (â€Å"Henry Ford: Witness Biographies†). Some employees mentioned that after an eight hour shift workers would get on the streetcar to go home and fall asleep immediately because they were so physically exhausted (â€Å"Henry Ford: Witness Biographies†) . However others described the factories as kept so white and clean that if an employee was chewing tobacco and spit on the ground it was noticeable immediately and the employee would be reprimanded (â€Å"Henry Ford: Witness Biographies†) . The witness accounts on this subject vary greatly (â€Å"Henry Ford: Witness Biographies†). Although the work was hard and some believed the conditions to be less than desirable, the employees respected Ford’s strict policies and were loyal to the company no matter what. They were proud to work for one of the most innovative leaders in the world. Leadership Implications Henry Ford had a dictatorial leadership style. In terms of Goleman’s situational leadership styles Henry Ford used a combination of Coercive and Affiliative. Ford can be described as coercive because he demanded immediate compliance. He did not stand for imperfect work or lazy employees. His factories were described as stressful and strictly structured. The workforce was mechanistically organized and everyone had a specific place. This style of leadership conflicts with America’s low power-distance status but at that time Ford seemed to be able to make it successful. However, Ford was able to retain his employees with an Affiliative style. He valued his workers and therefore paid them well and created shorter work days. This developed employee loyalty and satisfaction. While researching Henry Ford, it can be learned that his strict, dictatorship and innovative vision was the reason for his success, but it was also his greatest weakness. His stubbornness and self-pride prohibited him from taking advice from others and realizing that his products needed improvement. His leadership style did not allow him to gather opinions and advice on decisions from employees who were also his greatest and most loyal consumers. Conclusion Henry Ford is one of the greatest leaders in American history. He was an industrialist, innovator, peace promoter, and a man with great dedication. He was very successful and changed the auto industry and American society in numerous ways. Although his personal values and personality challenged the success of his company at times, he managed to keep the Ford Motor Co. in a good position and left it in the hands of his son Edsel when he retired. As a leader Ford had both strengths and weaknesses but his strengths overshadow the weak points. Henry Ford is a great American leader that can be looked upon for inspiration.

The Advantages and Disadvantages of Lean Six Sigma

The Advantages and Disadvantages of Lean Six Sigma 1. Introduction While businesses seek for ways to survive and also to remain competitive in a changing global environment, they either choose adopting business excellence models or continuous improvement philosophies to guide them in the journey of organisational excellence. Lean Six Sigma is a new breadth in the area of continuous improvement, which constitutes strengths and key focuses of Lean and Six Sigma approaches. The rest of the paper is organized as follows: section 2 provides an insight on the concepts Lean,Six Sigma and Lean Six Sigma. Then relevant examples of Lean Six Sigma in manufacturing and service sector will be presented in section 3.The advantages and disadvantages of Lean Six Sigma will be discussed in section 4. Lastly, an overall recap on the subject is done. 2. Literature review The objective of this section is to provide an insight of the Lean Six Sigma by briefly outlining the concepts behind Lean and Six Sigma, the two ingredients of this blend, along with their strengths and criticisms. 2.1 Lean Approach Lean manufacturing, developed by Toyota Motor Corporation in 1950s, has been adopted and adapted by many companies (Finch,2006). It then extended into a concept of Lean thinking that was introduced by Womack and Jones.The current state of Lean is called Lean enterprise that reaches beyond the shop floor and encompasses various departments within the organisation as a whole (Papadopoulou and Ozbayrak,2005). Dale (2007) defines Lean as a way of thinking, consisting of a set of methods and operating principles to identify and eliminate waste in business processes (Dale,2007,p.565). While for Ferguson (2007) Lean is a change that takes an organisation from where it currently stands and move to a desired state. Briefly, the objective of Lean is to eliminate all types of unnecessary waste by managing resources depending on customers needs and at the lowest possible costs (Andersson et al. 2006). In other words, doing more with less (Thomas,2009). Principles There are 5 principles of Lean; providing right product or service for the right price and time to customer,identification of value stream,smooth flow of processes,only customers demand trigger the action and lastly continuously improve to value stream in pursuit of perfection (Dale,2007). The first step when implementing Lean is to identify value-added and non-value added processes (Pepper and Spedding, 2009) by Value stream mapping(VMS) which is a qualitative analysis tool. Other tools and techniques from the Lean Toolkit such as Single Minute Exchange of Die, 5S, TPM etc. are used in order to achieve above-mentioned principles. Whereas, it should be noted that using these tools and techniques only, does not guarantee a Lean organisation (Bendell,2006). Criticism In the literature, there are many criticism topics on Lean where the most popular ones are about its universality and social aspects. It has long been argued that Lean is not flexible (Andersson et al.,2006) and not applicable to all environments but only to high volume-low variety (HVLV) operations. Authors like Arnheiter and Maleyeff (2005) define this view as one of the key misconceptions whereas Pepper and Spedding (2010) refer it as a limited success of Lean in their work. There is a common misconception caused by the misunderstanding of the concept that Lean means laying-off people (Arnheiter and Maleyeff,2005). However, Flinchbaugh (2001), Arnheiter and Maleyeff (2005) stress that Lean does not mean less people but using people in a smarter way. David Meier (2001) who is a Senior Lean Manufacturing Consultant, argues that Lean creates a stressful, uncomfortable environment due to sense of urgency while ensuring an immediate response to customers. On the other hand, Papadopoulou and Ozbayrak (2005), and Williams et al. (1992) take the opposite view. 2.2 Six Sigma Approach Six Sigma,which is developed by Motorola and popularised after the adoption of General Electric (Finch,2006) aims at value creation and improving the process through variation reduction (Dale et al,2007).Six Sigma inherits principles from TQM (Arnheiter and Maleyeff, 2005) while setting focus on customer satisfaction. In statistical terms, the goal is to achieve a defect rate of 3.4 per million (Pepper and Spedding,2010). This structured,top-down approach has a positive impact on business in monetary terms since it reduces risk and costs (Slack et al., 2006) especially related with scrap and rework. Due to realised benefits, many organisations have adopted Six Sigma today. Principles DMAIC(Design,Measure,Analysis,Improve and Control) is the most commonly used 5-stage methodology which is employed to achieve minimum defects and to reduce the variation throughout the processes in an organisation (Bhuiyan and Baghel,2005). The approach is on project basis and these projects are carried out by trained supervisors called Black belts and Green belts (Bendell,2006). Criticism Six Sigma has long been seen as a statistics-heavy, technical approach to process control (Pepper,Spedding, 2009, p.145). Bendell(2006) supports this view and criticises Six Sigma due to its tendency towards being a complex approach. The training of Black Belts and Green Belts is required in order to be able to use statistical tools and handle the projects effectively. Senapati (2004) mentions that these trainings and solutions to problems can be costly for many businesses. Bendell (2006) states that there is no formal link to policy deployment in Six Sigma. Since Six Sigma projects are chosen depending on their cost-effectiveness, it is possible for this cost-down approach dominates the primary customer driven focus. and may shift it to cost-down possible to be dominated by immediate cost down driver (Bendell,2006). 2.3 Similarities and Differences between Lean and Six Sigma: The point of intersection -overlapping areas(kà ¼me Ã…Å ¸ekli) The intersection point:Similarities-The area of convergence Both approaches have related operating philosophies,performance objectives,work focus,team approach and improvement focus (Watson,2003). Lean Six Sigma Since Lean Sigma or Lean Six Sigma (LSS) is a relatively new management trend, there is not much literature available comparing to the information and facts found about Lean and Six Sigma alone. Recently, many companies have started to combine continuous improvement programs together by utilising the best of each initiative to get an extensive and more effective program than individual programs (Bhuiyan and Baghel, 2005). Thus, Lean Six Sigma is evolved as a hybrid methodology that encompasses benefits from both Lean and Six Sigma (Bhuiyan and Baghel, 2005). Watson (2003) defines the merge between Lean and Six Sigma as a marriage of necessity. The objective of this integrated approach is boosting quality and reducing costs through elimination of waste and variation reduction (Kamensky,2008). The origins of Lean and Six Sigma come from different roots however they both have an aim of improving the processes of a business. It has been shown that the benefits achieved with LSS cannot be achieved when applying Lean or Six Sigma solely (Bhuiyan and Baghel, 2005). This data-driven approach enables sustainable competitive advantage if properly applied (Burgess,2009). In the report of John Maleyeff (2007) to IBM Business of Government, LSS is defined as: Lean Six Sigma encompasses many common features of Lean and Six Sigma such as an emphasis on customer satisfaction,a culture of continuous improvement,the search for root causes,and comprehensive employee involvement.In each case,a high degree of training and education takes place,from upper management to shop floor. It is now being realised by many businesses that Lean is more powerful and meaningful when combined with Six Sigma and vice versa (Watson,2003). Many businesses in both manufacturing and service sector including GlaxoSmithKline,Xerox and Dell turned to Lean Six Sigma and achieved significant benefits (Neuhaus and Guarraia,2007). There has to be a careful blend of Lean and Six Sigma that brings two extremes into equilibrium. One end is becoming too Lean thus being very responsive to the market whereas the other end is too much focus on reducing variation beyond the expectations of customers resulting in unnecessary resources being wasted to achieve zero variation (Pepper and Spedding 2010). The optimum point is where market share is maintained by creating sufficient value in the eyes of a customer and the process variation is kept inside acceptable levels to achieve lower costs without over-engineering (Pepper and Spedding 2010). Principles George (2002) states the principles of LSS as the activities that cause the customers critical-to-quality issues and create the longest time delays in any process offer the greatest opportunity for improvement in cost,quality,capital,and lead time. Focus is on customer needs as in Six Sigma and also on speed as in Lean, in order to be responsive to market by shortening lead times. It should be noted that there is no standard framework of LSS that businesses can take it and apply step by step for a specific problem. In other words, there is no one fit for all since it depends on the situation and also the environment within a company. Nevertheless, there have been some attempts regarding different ways of implementing LSS in the literature and industry. Some authors argue that it would be more effective when Lean is used as a first step smoothen the process by eliminating waste and then run the DMAIC cycle. Another view is to implement Lean tools within DMAIC cycle as it can be seen in the work of Kumar et al (2006). Thomas et al. (2009) also proposed a similar framework where basic Lean principles are integrated in each phase of DMAIC method. Criticism Since it is a new breadth in the area of management, LSS has become the target of criticism in the literature. Bendell (2006) suggests a single approach that effectively combines the two philosophies rather than an alleged combination (Pepper and Spedding,2010). Another criticism is about the compatibility of these two approaches. Mika (2006) argues that Six Sigma cannot be embraced by the workers in the shop floor since it requires an effective use of statistical tools and techniques unlike Lean. In contrast, George (2003) outlines several points that Lean compliments Six Sigma and vice versa. Furthermore, since LSS is an integration of two different approaches there is a possibility that one dominates other throughout implementation. Some authors and practitioners see this new continuous improvement initiative as the latest management fad. However, Westwood and Silvester (2007) argue that these approaches such as Six Sigma, Lean or Lean Six Sigma are not fads but they are vital for improving and sustaining competitive advantage. As opposed to views about the negative social aspects of LSS, Burgess (2009) strongly disagrees that it does not support creativity and turns people into robots mainly due to increased workload. It has been argued that the continuous improvement initiatives including LSS are not working well in small-to-medium-sized enterprises (SME) due to lack of critical success factors such as commitment from top management, lack of understanding of tools and techniques and lack of financial capability (Thomas et al. 2009). 3. Findings In this section, an attempt is made to present examples regarding the application of Lean Six Sigma in both manufacturing and service sectors. Manufacturing firms were the early adopters of LSS. Then, it was embraced by the service sector in the 1990s (Kamensky,2008). Halliburton, which is one of the worlds largest oilfield providers, began to implement Lean Six Sigma in 2004, in response to the growth in demand with the purpose of being able to respond customer needs by increasing efficiency and improving customer service (Atkinson,2009). The amount that they used to produce in the manufacturing plants is tripled as a result of reduced cycle times and high utilisation of their equipments. Halliburton also encouraged its supply base to adopt the same strategy so that a synchronisation can be achieved in terms of being more responsive to the market (Atkinson,2009). The main reason to implement LSS approach in Caterpillar Inc. was to gain competitive advantage by breakthrough improvements. As a result of innovative products, their revenues had grown by 80 percent (Byrne et al.2007). Another notable example would be Xerox Corp., which was having problems with its long filing time for patents so first of all the root causes of delays were identified. To eliminate these non-value added steps, Xerox Lean Six Sigma team carried out DMAIC, and came up with a solution which reduced the cycle time of 64 days and saved $400,000 in overall time (Xerox Corp. Brochure,2009). National Grid, who is a client of GE Fleet Services in the UK listened to the voice of its customers and applied Lean Six Sigma to reduce the time spent running (issuing and managing) order prompts (Fraser and Fraser,2008).This project is an example of a well-applied Lean Six Sigma method in a service sector in terms of achieving expected results in a timely fashion (Fraser and Fraser,2008). In the work of Kumar et al. (2006), the implementation of LSS in a die casting manufacturer is resulted in a significant decrease in the number of defects occurred in the final product and an overall savings of around $140 000 per year. Apart from the success stories, National Health Service Modernisation Agency (MA) in UK, is a well-known failure case of LSS. In 2004, Six Sigma together with Lean implemented in NHS to improve processes and quality (Proudlove and Moxham et al., 2008). Whereas, due to lack of well-designed processes, lack of support and unclear link between business strategy, it resulted in failure (Montero,2010). 4. Discussion In light of the findings and review of literature, the advantages and disadvantages of LSS will be discussed in this section. It is believed that this integrated approach will bring better results when the structured and systematic approach of Six Sigma came together with the agility of Lean with a focus of customer in the centre (Antony et al,2003). Despite some views arguing its effectiveness, in theory, by integrating the best of Lean and Six Sigma, the outcome would be satisfactory or even delightful both from the organisations and the customers point of view that creates a win-win situation. According to Arnheiter and Maleyeff (2005), if Lean firms adopt Six Sigma principles, costs incurred by defective products such as rework or scrap costs and the related overhead costs can be reduced. Likewise, when Six Sigma companies adopt Lean principles, faster lead times and deliveries can be achieved. Antony et al. (2003) outlines four major benefits of implementing LSS as; becoming faster and more responsive to customers, striving for Six Sigma capability level, operating at lowest costs of poor quality, achieving greater flexibility throughout the business (Antony et al.,2003,p.41). Companies that have successfully implemented Lean Six Sigma have gained considerable benefits in terms of increased shareholder value and market share. Based on the examples of several companies given in the Findings section, these benefits are provided in dollars. On the other hand, a recent BainCo.survey of 184 companies, shows that 80 percent is dissatisfied with the results they got from their LSS efforts because they have not achieved their goals in both monetary terms and level of improvement (Neuhaus and Guarraia,2007). Because it brought many advantages to leading firms, it does not imply that every attempt will be success or that every firm is ready for this initiative. Basu (2001) outlines the difficulty of sustaining a process improvement program even it may be successful in the beginning. Thus, this situation causes employee layoffs and a decrease in employee morale (Basu,2001). Despite being a powerful engine for businesses, the necessity of high skills to be able to use relevant tools and techniques is seen as one of the weaknesses of LSS (Montero,2010). This factor is seen as a critical prerequisite for the successful implementation of LSS. Though,the training and necessary investment can be costly to some companies. Therefore, this situation may limit its applicability. Unless a necessary change within the business is done including cultural aspects, mindset of employees together with the full commitment of top management, the result will be a failure. 5. Conclusion Many businesses in various sectors have recently started to adopt LSS either as a result of an external pressure or due to inadequate results achieved with their current methodology applied (internal need). Benchmarking plays a significant role in creating a trendy environment in the market where companies follow the giants and trying to adopt the best practice in order not to be obsolete. Although, this integration is seen as a fad by some authors and practitioners The concept was emerged as a response to market requirement. This merge between initiatives Regardless of the continuous improvement strategy that is chosen to follow, there is a common ground that no positive results can be gained without an adequate support, and attention across the business. There are still some uncovered areas of LSS for further research or no one knows what is next.

What is the Likelihood of Finding a Suitable Stem Cell Donor

What is the Likelihood of Finding a Suitable Stem Cell Donor At present, there are close to 29 million potential stem cell donors in the Bone Marrow Donors  Worldwide registry [4]. Though the number of donors continues to grow worldwide, there are  significant resource implications in donor recruitment and HLA typing. Therefore, the challenge  of thoughtful donor recruitment strategy becomes increasingly relevant. These include  recruitment efforts focused on young male donors [5] or on relatives of registered donors with  rare human leukocyte antigen (HLA) phenotypes [6], minority donor recruitment programs [7-10],  and regional priority setting of recruitment activities based on HLA frequency differences  [11-14].   The decisive question of What is the likelihood of finding a suitable matched adult donor in their  registry? definitely warrants registries strategy planning. Recently, Schmidt, et al [15] reported  that population-specific matching probabilities (MP) are a key parameter to assess the benefits  of unrelated stem cell donor registries and the need for further donor recruitment efforts. The  authors described a general framework for MP estimations of specific and mixed patient  populations under consideration of international stem cell donor exchange. Calculations were  based on HLA-A, -B, -C, -DRB1 loci high-resolution haplotype frequencies (HF) of up to 21  populations. Based on the existing donor numbers, the largest MP increases in addition of  500,000 same-population donors were observed for patients from Greece (+0.21) while only  small MP increases occurred for European Americans (+0.004) and Germans (+0.01). Due to the  large Chinese population, the optimal distribution of 5,000,000 new donors worldwide included 3.9 million Chinese donors [15]. Nevertheless, the authors observed the need for  same-population donor recruitment in order to increase population-specific MP efficiently.   National strategies that neglect domestic donor recruitment should therefore be critically  re-assessed, especially if only few donors have been recruited so far.   As described by Schmidt et al [15], the probability p(n) for a random patient from a given   population to find at least one matching donor in a registry including n individuals of a donor  population is given with p(n) is the matching probability in n sample size, fi  being the frequencies of the i-th genotype and i-th is any genotype from the rank of genotypes in  the order of the highest to the lowest frequencies in a donor population. Genotype frequencies  can be derived from the estimated HF under the assumption of Hardy-Weinberg equilibrium  (HWE).   HF is calculated from DNA-typed registry donors with Markov Chain Monte Carlo (MCMC)  algorithm PHASE [16]. Four-locus high-resolution HF (HLA-A, HLA-B, HLA-C, and HLA-DRB1) were  used for adult donors. The HF and effective adult-donor registry size for each group were then  put into a matching model that assumes genotypes are in HWE [17, 18]. The strategy involved  modeling the likelihood that an 8/8 or 7/8 HLA-matched adult donor was available. For better  analysis, information of adult-donor availability including donor refusal, discrepant donor typing  and loss of contact would be desirable.   According to the calculations, the likelihood of finding an available 8/8 HLA matched donor is  75% for white patients of European descent but only 46% for White patients of Middle Eastern or  North African descent [19]. Similarly, the chance of finding an 8/8 HLA-matched donor for other  groups is lower and varies with racial and ethnic background. For Black Americans of all ethnic  backgrounds, the probabilities are 16 to 19%; for Asians, Pacific Islanders, and Native Americans,  they range between 27% and 52%.   As it was reported that adult-donor availability differs according to racial and ethnic background  [19], models including this variable have substantially lower match likelihoods than those which  did not take into this account. Although the likelihood of HLA matching is the greatest with  donors from the patients racial and ethnic group, donors from other racial and ethnic groups  may increase this likelihood. Patients from groups with relatively low inter-racial or inter-ethnic  marriage, such as Asian groups, are less likely to have donors identified from outside their group. The overall available rate is only 29%. We therefore estimated the donor pool and matching probability in this study based on our  previous published gene and haplotype frequencies in Hong Kong population [20]. MATERIALS AND METHODS Sample Collection and genotyping As reported previously, 7,595 voluntary unrelated bone marrow donors recruited by the HKBMDR  between January 2013 and June 2014 were included in the analysis [20]. All donors are of  Chinese origin, HLA-A, -B, -C and -DRB1 genotypes were obtained using polymerase  chain-reaction sequence-specific oligonucleotide probe methods using LifeCodes HLA-SSO Typing  Kit (Gen-Probe, Stamford, CT) when analysed by Luminex 200à ¢Ã¢â‚¬Å¾Ã‚ ¢ system (Luminex Corp., Austin,  TX). Typing ambiguity was resolved using sequence specific primer or sequence based typing  methods utilising the specific primers of SBTexcellerator ® HLA typing Kit (Genome Diagnostics,  Utrecht, the Netherlands). Alleles were determined according to IMGT/HLA Database release  3.18.0. Statistics Analysis The frequencies of HLA-A, -B, -C and -DRB1 alleles were calculated from the number of observed  genotype. Hardy-Weinberg equilibrium for each loci was assessed by PyPop using MCMC  simulation from Guo and Thompson [21], and genotype frequency deviance within each loci was  detected by PyPop invoking Arlequin [22]. P value of By using the formulae described by Schmidt et al [15] with modification, the probability p(n) for a  random patient from a given population to find at least one matching donor in a registry  including n individuals of a donor population is given with p(n) is the  matching probability in n sample size, fi being the frequencies of the i-th genotype and i-th is  any genotype from the rank of genotypes in the order of the highest to the lowest frequencies in  a donor population. RESULTS The HLA genotypes and haplotypes frequency mentioned in the following section have been  recently published [20]. HLA-A, -B, -C and -DRB1 genotypes deviated from the expected  Hardy-Weinberg Equilibrium Proportions (HWEP) (p PHASE  [16]; adherence to HWEP was also assessed using PyPop 0.7.0 [23]. A few but significant  deviations from HWEP were detected for all the four loci, HLA-A, -B, -C and -DRB1. Deviation from  HWEP detected at the HLA-A locus is derived primary from an excess of A*02:01 + A*02:03  genotypes (247 observed, 218.5 expected; p = 0.0007) and an undercount of A*02:06 + A*02:03  genotypes (16 observed, 48.2 expected; p = Summary statistics for Hong Kong haplotypes is shown in Table 3. 2,146 A-C-B-DRB1 haplotypes  with frequencies > 0.006% were estimated from these donors. The cumulative frequency distributions for HLA-A, -B, -C and -DRB1 loci in this Hong Kong Chinese cohort are shown in Table 4. Top twenty Haplotype A-C-B-DRB1 frequencies are shown in Table 5 [20]; nine of them have  frequencies of greater than 1%. Our findings on HLA alleles and haplotypes frequencies were  found to be very similar to those of Asian/Pacific Islander (A/PI) Race/Ethnicity of the NMDP  Registry and other studies on Han Chinese population [25]. The most common haplotype  A*33:03-C*03:02-B*58:01-DRB1*03:01 ranked second in the A/PI of NMDP registry (2.3%) and  top in Singapore Chinese (5.1%) [26]. The second most common haplotype  A*02:01-C*01:02-B*46:01-DRB1*09:01 was one of most frequent haplotypes among Chinese  populations, especially the southern area of China and Guangdong [27, 28]. However, the f ifth  common haplotype A*02:03-C*07:02-B*38:02-DRB1*16:02, was found to be less common in the  A/PI of NMDP Registry (0.4%) and the mainland China (0.3%) [25, 28]. We compared the top 100 haplotypes of HKBMDR HKCBB by haplotype frequencies with the  two publications [25, 26]; we noted that 88 are in common, the rank correlation is 0.909 for  HLA-A-B-DRB1 haplotype. There appears to be no excessive immigration from other places to Hong  Kong. We also compared the China population paper which had provided the detailed top  haplotypes for 4 loci, we found that 43 are common in HLA-A-C-B-DRB1 haplotype and the  correlation is low with only 0.477 [28]. With the use of MCMC algorithm to estimate HLA haplotype frequencies [14], it was found that the number of haplotypes increases with number of donor samples studies as summarized in  Table 6. Originally we tested the HLA haplotype frequencies in 2,500 samples and noted a bigger  number of haplotypes as compared with other papers. Then we increased the sample size to  5,000 and 7,500 and noted that the increase was quite significant in our population with many  more haplotypes. However, we usually observed a plateau of number of haplotypes even with  increase in sample size in the Caucasians and European populations. As of December 2015, there were only around 100,000 donors in the HKBMDR. Applying the  similar methodology in calculating the likelihood of finding a matched donor in US [19],  likelihood of finding an 8/8 HLA match or > 7/8 HLA Match by different donor registry size in the  HKBMDR was shown in Figure 1. The likelihood of finding an available 8/8 HLA matched donor is  45% while increases to 65% for finding 7/8 HLA matched donor. It is similar to the finding of  other studies conducted among Asians, Pacific Islanders, and Native Americans which reported a  likelihood ranging between 27% and 52% [19]. DISCUSSION The chance of successful engraftment and disease free survival are associated with the HLA  compatibility between the recipient and the prospective donor. The diversity of the HLA genes at  the allelic level and the heterogeneity of HLA data of the registered donors have a significant  bearing on the probability of finding a volunteer unrelated HSC donor for patients from a  particular population. This can be seen in the existence of many populations including Hong Kong  or Chinese with significant heterogeneity among recruitment centers. HLA frequencies estimated  at the Hong Kong Bone Marrow Donor Registry or China Marrow Donor Program Registry are not  in equilibrium and should not be relied on as characteristic of a Chinese population. The probabilities of finding a match would increase substantially when the registry size grows. As reported in [19], the NMDP has added slightly more than 1 million adult donors to the registry  in 2012 and plans recruitment growth of 9% cumulatively each year through 2017. HLA typing of Chinese in Hong Kong were found to be more heterogeneous and this points to the  need of a larger donor pool in bone marrow registry to optimize the chance of successful  matching. The study findings provide vital information for defining donor recruitment target and  planning for extra resources in order to support the cost in donor recruitment and HLA typing.  Establishment of a more cost-effective bone marrow donor registry with a larger pool of donors  could increase chance of matching and the success rate of haematopoietic stem cell  transplantation. Assuming 25,000 per 10-year age range of even distribution, it is projected that the number of  retired and non-contact to be around 2,000. Based on the projection in Figure 1, if one would like  to achieve MP for 50% 8/8 HLA Match or 70% >7/8 HLA Match, HKBMDR should have about  150,000 donors. Considering the HKBMDR registry size to grow to 150,000 in five-year time, it  will require 12,000 new donors recruitment per year. To further increase MP to nearly 55% for  8/8 HLA Match or about 75% >7/8 HLA Match, donor registry size should be expanded to  200,000 (Figure 1). Similarly, an annual recruitment of 22,000 new donors is required. Either of  them is much higher than the current recruitment target of 5,000 donors per year. As such, the  associated resource implication in donor recruitment and HLA typing will need to be carefully  addressed. In our previous study on the survey on Hong Kong donation [29], factors associated  with HSC donation motivation in Hong Kong were identified. The results highly suggested that  recommendations on promoting BM donation to the younger and higher education may allow  better recruit rate and longer maintenance for donation. The government should consider  launching educational activities such as bone marrow donation campaign, educational series and  school talks to students and parents. However, it should be noted that the above estimation has not taken into account of the  potential matches from around 2,400,000 Chinese donors registered in China and Taiwan  registries. In addition, the use of cord blood units which are readily available and require less  stringent HLA matching has not been added into the matching probability. Many transplant  centers in particular those in the States and East Asia would switch to use cord blood when adult  donor is not available. But the relatively low stem cell dose may be inadequate for adult size  recipient. Recently, double cord blood or even haploidentical transplant has been applied  clinically with success. Whether they will eventually replace the need of a large registry is  currently under debate. But at the moment, these approaches are mainly indicated when  conventional related or unrelated donors are not readily available or accessible. On the other  hand, one should also be bear in mind the time re quired from matching, donor work up to  donation of overseas donors and other cost implication factors when building up the model for  estimation of registry size

The BMW Corporate Culture Essay example -- Business Analysis

When asked to describe the culture at BMW, to do that one must first give a few definitions of the word culture that would give the most accurate description. First would be â€Å"The sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, rituals institutions which can be connected to motivation, and art, from one generation to the next.† Motivated employees that show commitment to their tasks has proven to be a crucial factors that help to motivate employees to work in line with the goals and aspirations of the company. Secondly we would use â€Å"Intellectual and artistic activity and the works produced by it.† Thirdly one would use â€Å"The behaviors and beliefs characteristic of a particular social, ethnic, or age group.† At the German BMW Plant, employees there have the perception that their culture is quite unique because the atmosphere is very cheerful and friendly which allow everyone to be at ease with their work. The employees take pride in having the opportunity to express their opinions as well as their likes and dislike in their departmental meetings. BMW has proven to be a huge competitor in the auto industry with more than $60 billion dollars in sales, which is still much smaller than its American rivals. There are few companies that have been as consistent as BMW in integrating and producing its ever-changing product line, with its luxurious features and its unmistakable quality. Much of BMW’s highly rated success stems from an entrepreneurial culture that is rare in most corporations but is common in the ideology that the Germanys believe in. With diversity being a priority for the BMW Company still over three quart... ... one can be and making those around them be the best they can be as well. Also when one has a product that is second to none and one can be a part of a team that done so will give one a since of proud as that the BMW founders have in themselves and what they are able to build. Working in such an environment where diversity is what shows the people who they are and what they have done to make their product on the cutting edge of technology and performance will be an identity that one will be able to walk with your head held high knowing that they are the best. Works Cited Alvesson Mats & Berg Per Olof(1992). Corporate Culture and Organizational Symbolism. Berlin: Walter de Gruyter& Co Bang Henning(1999). Organisationskultur. Lund Studentlitteratur Hofsted, Geert(1991). Cultures and Organizations Software of the mind. McGraw Hill International UK

Comparing the Hero in Sophocles Oedipus the King, Homers Odyssey, and

Heros in Sophocles' Oedipus the King, Homer's Odyssey, and Tan's Joy Luck Club      Ã‚  Ã‚  Ã‚  Ã‚   In world literature, there are two types of archetypal protagonists, the mythic hero and the tragic hero. Mythic heroes, like Homer's Odysseus, represent the combination of superhuman virtues and human imperfections. These traits create a supernatural adventure with a realistic character. The mythic hero is favored by divine powers and eventually achieves a certain goal or completes a certain journey. On the other hand, there is the tragic hero, like Sophocles' Oedipus. The unfortunate tragic hero has a penchant for attempting to escape a doomed fate. The tragic hero lives under the shadow that the gods place. Literature throughout the expanse of time has hovered around the lives of the mythic and tragic heroes. Contemporary novel The Joy Luck Club explores these themes as well. The two characters, Lindo Jong and Ying-ying St. Clair, exemplify the polar extremes of mythic vs. tragic.    Both mythic heroes and tragic heroes must pass through a series of set obstacles and wind their way toward a certain goal. The major difference between the two archetypes is how the protagonist reaches the end. Mythic heroes transgress through their journey with optimism and a building sense of accomplishment. Tragic heroes operate on the slant of pessimism and failing attempts to escape from a worse fate. To put it more clearly, the mythic hero tries to run toward success, while a tragic hero tries to run away from failure. In this sense, the story's attitude, the protagonists' control on fate, and the divinely ordained sequence of events work together to form the type of hero that takes the lead.    Odysseus, hero of... ...ea House 1988 Graham, A. J.   "History and Heros," Princeton 1999 Homer. The Odyssey. Trans. Robert Fagles. New York: 1996 Lucas, D. W., ed. Aristotle: Poetics. Oxford: Oxford U-Clarendon P, 1968. Sophocles.   "Oedipus Rex."   An Introduction to Literature, 11th ed.Eds. Sylvan Barnet, et al.   New York: Longman, 1997. 800-836. Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991. Tracy, Stephen V., The story of the Hero. Princeton, N.J. : Princeton University Press, c1990.   PA4167 .T7 1990

A Midsummer Nights Dream by William Shakespeare Essay -- Papers

A Midsummer Night's Dream by William Shakespeare In the second scene that completes Act I, we are introduced to an extraordinary group of familiar but outlandish comical characters that have been enlightened with the possibility of performing a stage interlude as part of the entertainment at the quick approaching marriage of Theseus and Hippolyta. ====================================================================== The Mechanicals are not only thought of as the 'rude mechanicals', they are also thought of as sweet and gentle folk who have had no promoting purpose in their lives until now. ================================================================== Peter Quince play as one of the mechanicals as the Playwright for the amateurs. We are able to tell that he is more experienced in writing as Shakespeare makes him present his prologue which is a masterpiece of writing deliberately ruined to give the play a comical beginning. Shakespeare does this by making Quince seem like a very smart man, the smartest out of the mechanicals and we know this because he is directing the play and not actually featuring it. This shows us the audience that he has a shy character although he seems very excited and open towards the beginning of the play when actually he seems to have Stage fright. ====================================================================== Nick Bottom the Weaver seems however to be very enthusiastic and wants to play all the roles, furthermore he always tends to overact which annoys Peter Quince but ends up acting the part of Pyramus in the Act 5 Scene 1. ==========================================... ...; my soul is in the sky: Tongue, lose thy light! Moon, take thy flight! Now die, die, die, die, die. At the end of the play both Bottom and Flute get up from where they are lying, supposedly dead, and offer to perform an epilogue or a bergamask (a type of dance). Theseus quickly intervenes and tells them they need no epilogue, but rather should only perform the dance, which they do and Puck ends the play. Overall the play within a play is an exciting look into the life of the mechanicals and has a definite dramatic effect on both audience's because of its charm and amusing effects, which too me would have made the audience applause, thus making it a good way to finish the play. This is because it helps break the illusion of the theatre and helps to bring us back down to earth, to the day of the wedding.

Emerging Issues Essay

Emerging Issues Paper In today’s society emerging issues in multiculturalism are affecting people in new ways. Professionals in the health care industry are facing new challenges and are realizing the changes they need to make to continue to help those in need. Individuals are changing as well and becoming uniquely multicultural themselves. These issues affect society and how culturally diverse groups interact but still allow them to live together and share each others experiences. Counseling Professionals face the issue of how to have successful practices when they are working with clients from so many different backgrounds. Psychologist, counselors, and mental health care professionals are in an ever-changing and demanding position dealing with such a multicultural society and the issues each culture faces. Counseling and therapy for individuals from different cultures can be challenging for today’s professionals because not only are today’s issues ever-changing but so are the cultural views and backgrounds. Cultures are becoming intertwined especially here in the United States and professionals are facing new issues helping individuals deal with problems related to possessing several cultures and backgrounds. Professionals should have a comfortable understanding of their own cultural beliefs and backgrounds before trying to understand the beliefs and issues of others. Once a Professional is comfortable and understands his own beliefs, he can then learn about the beliefs and values of other cultures without casting judgment or having a close mind with his clients. If counselors lack sufficient training in multicultural counseling it is likely that they also lack the skills to deal with ethical issues presented by clients with multicultural backgrounds† (Journal of Multicultural Counseling and Development, 2003, p. 1). Professionals today face the issue of differences in culture and race. Members of the same race have different cultural beliefs and practices so it may be easy for a professional to become confused about a person and his culture if they are viewing the person by their race. For example, the Hispanic race has different cultures including Mexican, Cuban, and Puerto Rican. The professional needs to gather detailed information to understand each client and his individual needs. Professionals with a lack of knowledge on multicultural issues can lead to negative outcomes such as a misdiagnosis or a client feeling misunderstood. This issue can have an impact on our entire society if professionals are not fully trained and capable of dealing with today’s multicultural issues. If clients are not being properly treated their entire lives can be affected, which can affect the lives of their families and their communities. Professionals should also understand counseling practices throughout the world to better help clients with treatment. Understanding these practices can help clients to interact with diverse groups by allowing them to understand other cultures as well. Multicultural Identity Multiculturalism is very apparent in the United States today; most people enjoy and accept the fact that they have several cultures within their own family. Today multicultural families not only have issues with their own identities but also they must raise strong, secure, and multicultural children. The amazing thing about the United States is that people are free to express themselves and become independent. This freedom allows cultures to explore and express their traditions and practices without others looking down on them. Not to say that racism and discrimination is not apparent in the United States because it is, but most people living here have an understanding that we are in a multicultural society. Technology has had a large affect on multiculturalism and allows people to better understand themselves and others as well. â€Å"Accompanying the growth of human communication has been the erosion of barriers that have, throughout history, geographically, linguistically, and culturally separated people† (Adler, 2002, p. 1). Some individuals may find growing up with a multicultural family can be confusing, whereas others may see this diversity as a blessing and exciting. The multicultural person may sometimes feel as though he cannot specifically identify himself with one race or culture but with the right sources he can receive help on his unique needs. The multicultural person will have an easier time interacting with other culturally diverse groups because he already has an understanding of his unique needs. Conclusion Counseling and multicultural identity are both emerging issues in multicultural psychology. These issues will continuously change as our society changes and incorporates new ideas and beliefs and although these issues can be challenging, they can be rewarding as well.

Philosophy and theories Essay

Different philosophers bind different ideas and theories. This has al itinerarys been true. In this course, we looked at a number of different philosophers, including Russell, Christian, and Wittgenstein. to each ane has a unique perspective. Russell looks at philosophical system as a very massive field, while others dont. His definition places doctrine as ideas which f each between cognizance and religion, which he says humbles it gets attacked from all sides. He also call backs that religion has given answers which be too definite without any proof, and cognition tells people only what is actually true, while philosophical system examines questions, to determine what might be true.Christian agrees in some areas. He, too, looks at philosophy as a way to examine questions, to figure out what is perhaps true. He extends on this to say that peerless must also look at the relationships between ideas. He does not appoint philosophy as having anything at all to do with r eligion and science, at to the lowest degree not in the way that Russell does. Wittgenstein believe something much more simple than either Russell or Christian. He looks at philosophy as untying the knots in ones thinking.He looks at philosophy as reply questions, much standardized the others, but he doesnt come across it in terms of religion and science like Russell, nor does he outline some(prenominal) different points as does Christian. Instead, he looks at philosophy as simply a way of thinking in ordinate to understand what is going on (which he is careful to explain does not mean it is simple). In general, all these philosophers agree that philosophy is a way of thinking and of answering questions. However, they each disagree exactly where it came from and how it relates to the substitute of the world. That is where philosophy is open to continued discussion.

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.