Identify failures of the now discontinued brand Ralph Lauren Rugby and Essay

Identify failures of the now discontinued brand Ralph Lauren Rugby and propose a marketing strategy for the re-launch of that brand - Essay Example The company even uses various advertisement campaigns to position the brand in minds of the targeted audience. The store layout is also re-structured. The marketing strategy developed is proposed to Mr. Ralph Lauren in order to persuade him to re-launch the brand. The Ralph Lauren Corporation was incorporated in the year 1967 and was a world renowned clothing brand that defined the American lifestyle. Mr. Ralph Lauren started this company by selling ties which was completely different in design to the tradition design of ties used by men in America. His range of colourful ties gave birth to a brand called Polo. In the later years the product range of the brand widened which included footwear, luxury accessories, apparel, and home furnishings. The company comprised of various brands apart from Polo such as Pink Pony, Chaps, Club Monaco, Black Label, RRL and RLX, American Living, Purple Label, and Rugby. The brand Rugby was launched in the year 2004. Despite of the success of the company this Rugby brand failed miserably in the market place and finally the brand was closed in the year 2012. The common reasons for failure of a fashion brand are its incapability to maintain a leading edge or to remain as trendy in order to meet the demand of the customers. In the years when Rugby was launched there exist a lot of competition in the preppy brand market space. The high priced products had made the brand unable to capture the maximum of the market share. The preppy style of the brand was very fashionable from the starting years of its launch but somewhere the other offerings of the brand were really absurd even for its target market. The offerings of the brand were such as a pair of sweat pants with English style classic boating blazer or herringbone three-row-two sport jacket. The combinations offered by the brand were no doubt fashionable but at the same time they were not that much appealing

Why Do I Want to Be a Professional Counselor - Personal Goals Assignment

Why Do I Want to Be a Professional Counselor - Personal Goals - Assignment Example I currently work as a restaurant server ad a cheer coach. I love my jobs as they give me a chance to work with different kinds of people so I do not want to give them up when I go on my internship course. I need a total of 250 hours to complete the pre-practicum and practicum requirements of my program. I have informed my employers about my program. Once I have my schedule at the internship site(s), my two employers and I will work out a schedule so I can meet my practicum hours and still satisfy my obligation to them. I am hoping my bachelor’s degree, master’s degrees and current job experiences will help me be an effective youth counselor after graduation. I have already seen several schools advertising for intern counselors on the Internet. I would be paid hourly so this could help my finances. I need to start planning for my practicum as early as possible. Especially in my situation as a working student, I should be able to know early how I will be managing my time to fulfil my workload and practicum schedule. Filing for the practicum course should be done 16 weeks prior to the start of the practicum. Although I can specify a definite practicum site after filing, I would still prefer planning ahead. I was able to get my bachelor’s degree four years after high school so I would like to finish my master’s degree without delay as well. Together with time management, I need to plan early for the cost as well. Liability insurance, a requirement to start the practicum course costs a minimum coverage of $1,000.00 per claim and $3,000.00 aggregate. There is also the cost of the licensure exams. Aside from passing my school tests, I need to take and pass a licensure exam from the National Board of Certified Counselors or Commission on Rehabilitation Counselor Certific ation. To register for the test, I need to submit a complete application packet and the $250 fee. Once approved for a license, I need to pay either a $100 or $250 license issuance fee. Getting my license will make me eligible to work as a professional counselor. This is why meeting the state requirements is very important.