Design of a product or service prototype (BUS CATCHER) Essay

Design of a product or service prototype (BUS CATCHER) - Essay Example The paper tells that the use of public transport for commuting in the US is still very low compared to other countries. The estimated share of public transport market share (motorized travel) is less than 4% barring exceptions like New York (9.6%) and San Francisco (5.0%), being as low as less than 1% in more than half the states. Small as this may be, the total amount of fuel saved from public transportation use currently is estimated to be equal to 1.4 billion gallons of gasoline (based on 2004 figures), In terms of total barrels of crude oil, this would be the equivalent of 33.5 million barrels of crude oil. Increase of commuting is a desirable goal and has policy support. Apart from this reasons like congestion on the roads, savings in commuting time would be seen as the chief reasons for a commuter to prefer public transport over using own cars. Typically a product or a service that gives enhanced value for a customer would what make a customer to switch to a service or a produc t. There is a big opportunity here for bus operators to create this critical additional value through use of ICT to induce commuters to switch over in a big way to using public transport like buses. Bailey estimates that for an US population of 7.2 million non-drivers, 50% 0f which is people above the age of 654, public transportation is the only alternative, when they are going somewhere outside their immediate neighborhood. She also observes most U.S. residents still do not have the option of using public transportation to get places.